How Does Packaging Affect Consumer’s Buying Decisions
When buying anything, the first thing consumers would now notice is the packaging. Is it custom paper packaging ? Does it use harmful materials? Are they in custom cardboard boxes ? These are some of the questions consumers ask when they look at the packaging, and whether they’ll purchase the goods or not will also depend on the packaging. So, how does that happen? What are the things about packaging that affect the consumer’s decisions in buying? Color Color is what attracts the consumers to the product. A custom paper packaging may have an advantage in this department as they can customize the color of their packaging more. Food and products that want to attract kids usually opt to lighter and brighter colors, while the Earth tones are usually for adults because it gives a more serious look. FONT Readability has an effect on customers. Products that use complicated fonts on their custom paper packaging don’t really look attractive and inviting. Another ou